Last updated: 28 August 2026
These Terms of Service apply to search engine optimisation (SEO) and related services provided by SEO Specialists Sydney.
1. Services
SEO services are provided on a month-to-month basis unless otherwise agreed in writing. There are no lock-in contracts.
2. Billing
Invoices are payable in accordance with the payment terms stated on the invoice.
Work is planned and scheduled in advance in order to deliver the Services efficiently and to maximise the value of the Client’s investment.
3. Cancellation
If the Client wishes to cancel the Services, the Client must notify SEO Specialists Sydney before the commencement of the next billing cycle.
If cancellation notice is received after work has been scheduled or a billing cycle has commenced, the cancellation will take effect from the next billing cycle unless SEO Specialists Sydney agrees otherwise in writing.
4. Refunds
Except where required by law, all fees paid for Services that have commenced, been performed, scheduled or allocated are non-refundable.
The Client acknowledges that SEO services involve ongoing professional time, research, strategy, implementation, software, resources and work that may be undertaken throughout or in preparation for each billing period.
Nothing in this clause limits any right or remedy that cannot lawfully be excluded under the Australian Consumer Law.
5. No Guarantee of Results
The Client acknowledges that search engine optimisation is dependent on third-party platforms, including Google, and that search engine algorithms, policies and rankings may change at any time.
SEO Specialists Sydney does not warrant or guarantee any particular search engine ranking, level of website traffic, number of enquiries, leads, sales, revenue or other commercial outcome arising from the Services.
6. Industry Practices
SEO Specialists Sydney undertakes ongoing research, industry collaboration and analysis of search engine developments, including algorithmic trends and published information, with the aim of providing safe and efficient campaigns in accordance with current industry practices.
However, due to the nature of SEO and the involvement of third-party platforms, outcomes may vary and may change at any time.
7. Third-Party Platforms and Limitation of Liability
The Client acknowledges that search engine optimisation is affected by numerous factors, including search engine algorithms, algorithm updates, competitor activity, website changes, market conditions, user behaviour, third-party platforms and other factors that may change at any time.
To the maximum extent permitted by law, SEO Specialists Sydney and its owners, employees, contractors, agents and associated entities exclude all liability arising from or in connection with any change, reduction or loss in search rankings, organic traffic, website visibility, leads, enquiries, sales, revenue, profitability or other business performance associated with the Services.
SEO Specialists Sydney will not be liable for any indirect, incidental, special or consequential loss, loss of profit, loss of revenue, loss of opportunity, loss of anticipated savings, loss of goodwill, loss of data or other economic loss arising from or relating to the Services.
To the maximum extent permitted by law, the total aggregate liability of SEO Specialists Sydney arising from or in connection with the Services, whether arising in contract, tort (including negligence), statute or otherwise, is limited to the amount paid by the Client to SEO Specialists Sydney for the specific Services giving rise to the claim during the three months immediately preceding the event giving rise to the claim.
Where any condition, warranty, guarantee, right or remedy cannot lawfully be excluded, the liability of SEO Specialists Sydney is limited to the maximum extent permitted by law.
Where permitted under the Australian Consumer Law in relation to services, liability is limited, at SEO Specialists Sydney’s option, to supplying the relevant Services again or paying the reasonable cost of having those Services supplied again.
Nothing in these Terms excludes, restricts or modifies any right or remedy that cannot lawfully be excluded, restricted or modified under the Australian Consumer Law or any other applicable legislation.
8. Client Responsibility and Indemnity
The Client is responsible for the accuracy, legality and ownership of all information, content, claims, instructions, approvals, access credentials and materials supplied to SEO Specialists Sydney, or published or used at the Client’s direction.
The Client indemnifies and holds harmless SEO Specialists Sydney and its owners, employees, contractors, agents and associated entities from and against any claims, demands, actions, liabilities, losses, damages, costs and expenses, including legal costs on a full indemnity basis, arising from or relating to:
- Any content, data, material or instructions supplied by or on behalf of the Client;
- Any infringement of intellectual property or other rights caused by materials supplied by or on behalf of the Client;
- Any misleading, deceptive, unlawful or inaccurate statement, claim or representation made by or on behalf of the Client;
- Any changes made to the Client’s website, platform, hosting, tracking, analytics or digital assets by the Client or any third party; or
- Any breach of these Terms by the Client.
9. Acceptance of Terms
By engaging SEO Specialists Sydney, approving a proposal, instructing SEO Specialists Sydney to commence work, continuing to use our Services, or paying an invoice issued by SEO Specialists Sydney, the Client acknowledges that they have received, read and agreed to these Terms of Service.
These Terms form part of the agreement between the Client and SEO Specialists Sydney in relation to the Services provided.
Thank you for your business.